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English Tourism Week

English Tourism Week 2023 is here and it’s set to be a thrilling celebration of all the wonderful things that make England such a fantastic tourist destination. From historical landmarks and stunning countryside to vibrant cities and lively coastal towns, there’s something to captivate every kind of traveller.

For over 30 years, as a market leader in tourism and visitor attractions, Continuum has been creating award-winning attractions that bring great stories to life. English Tourism Week is a great opportunity for us to celebrate our fantastic people, who help us to bring real places and real stories to life, making memories for thousands of happy guests who visit us each year.    

Running from March 18th to 26th, the event aims to raise awareness about the vital role tourism plays in the English economy and showcase the diverse array of attractions and destinations the country offers. This year, a key theme is sustainability, and Continuum’s English attractions, such as Oxford Castle & Prison, Spinnaker Tower, York’s Chocolate Story, are leading the way with green initiatives, sustainable policies and responsible procurement plans. You can read more about Continuum’s efforts towards a more sustainable tourism sector here.

Wherever you are located there are plenty of popular English based attractions to explore. For instance, Oxford Castle & Prison offers tours that take visitors on a journey through time, showcasing the city’s dark and mysterious past. The Spinnaker Tower, which stands an impressive 170 meters tall, offers spectacular views of Portsmouth and the surrounding areas. Meanwhile, York’s Chocolate Story is an interactive attraction that celebrates the city’s rich history of chocolate-making and offers guests treats along the way that really let them taste York’s rich chocolate-making history.

If you’re a fan of British television soaps, you won’t want to miss The Coronation Street Tour in Manchester or The Emmerdale Village Tour in Yorkshire. These behind-the-scenes experiences offer visitors an exclusive look at the live production filming locations for two of the UK’s most beloved soap operas.

Continuum’s CEO Juliana Delaney says:
It is great that we celebrate the tourism industry. There is still so much that only those working in the industry really appreciate. It’s a great place to start your career but also to bring your career too. When well managed, it brings prosperity to the areas where it flourishes. It’s great for UK plc – as it’s one industry that can’t be off-shored. Tourism is a force for good across the world too. I’ve had a 40-year career in tourism, and it’s a great feeling to make people happy. Let’s celebrate and champion Tourism and all who work in it.

English Tourism Week 2023 is an excellent opportunity to discover all the wonderful things England has to offer, while supporting businesses and organisations that are committed to sustainability and responsible tourism. So why not get involved and join in the festivities? Whether you visit a Continuum attraction, explore one of England’s many stunning landmarks or simply indulge in some of the country’s delicious food and drink, you’re sure to have an unforgettable experience.

To celebrate English Tourism Week we are running a competition for one lucky winner to receive free tickets to each of our 5 English Attractions: Coronation Street The Tour, Emmerdale Village Tour, Oxford Castle & Prison, The Spinnaker Tower & York’s Chocolate Story. These tickets will be valid for a full 12 months, so you can spread out the celebrations and tour the best of the UK over the next year. We will even provide a £100 spend towards train tickets, helping you to travel more sustainably when visiting our attractions.

To enter just follow Continuum Attractions and each of the attractions listed in the post on either Facebook or Instagram. Then comment and tag a friend/family member who you would like to take with you if you win. On Monday, the 27th of March, we will pick a winner at random.

Please read the terms and conditions of the competition here.

Good Luck!

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Continuum Attractions takes the reins at iconic Loch Ness attraction with £1.5 million investment

The Loch Ness Centre logo over the loch

We are delighted to announce that Continuum Attractions has now signed a long-term lease to take over one of Scotland’s most famous visitor attractions, The Loch Ness Centre & Exhibition in the Highlands of Scotland, near Inverness.

L – R Robert Bremner, Juliana Delaney Chief Executive of Continuum, Paul Nixon Continuum and David Bremner. Photo Credit: Paul Campbell Photography

Our plan over the next 12 weeks will be to spend £1.5 million transforming the attraction into a world-class visitor attraction, ready to re-open in Spring 2023, as the new ‘The Loch Ness Centre’.

We are award-winning, authentic storytellers, and what a story we have to tell here. The transformation will engage, entertain and inform guests, focusing on telling the globally renowned story behind the legend of Loch Ness, exploring the myths, alongside the scientific research, that has turned Nessie into one of Scotland’s most famous icons.

A concept graphic showing the entrance to The Loch Ness Centre.
The concept image above shows the first Prologue Room in the new Loch Ness Centre where we will excite our guests and spark their imagination for what is to come. This room features a series of curiosities to whet the visitors’ appetite.

The Loch Ness Centre will become the 8th attraction within Continuum’s UK-wide portfolio alongside; The Real Mary King’s Close in Edinburgh. York’s Chocolate Story in York, The Emmerdale Village Tour in Leeds, Coronation Street The Tour in Manchester, Greenwood Family Park in North Wales, Oxford Castle & Prison in Oxford, and the Spinnaker Tower in Portsmouth.

The first Loch Ness exhibition was founded in May 1980 by Ronnie Bremner and designer Tony Hamsworth. The following winter, in conjunction with naturalist Adrian Shine, leader of the Loch Ness Project a lifelong partnership was formed between the Loch Ness Centre and the Loch Ness Project which continues to this day with the Projects laboratory and research centre on site. Continuum’s investment in a new five-star attraction will further unlock the mysteries and history of the world-famous destination and its many year-round activities and attractions.

Juliana Delaney, chief executive of Continuum Attractions, said:

“Continuum tells the real stories in real places about real people. The search for Nessie encapsulates all three. Having had tremendous success with the award-winning Real Mary King’s Close on the Royal Mile in Edinburgh, I was keen to seek out another great Scottish story to tell. We found it on Loch Ness. This is a magical place – it could be our Jurassic Park, and if a monster hasn’t been found here yet, this is the place in which it will be discovered! So I will encourage everyone to ‘keep looking’.”

Chris Taylor, VisitScotland Regional Leadership Director, said:

“Loch Ness is renowned the world over for its most elusive resident, Nessie, and indeed the Loch Ness Centre and Exhibition has and will continue to attract visitors from around the world each year.

In Scotland’s Year of Stories, it is great to hear that this investment will mean that even more people will have the chance to learn all about Nessie – the subject of so many myths, tales and stories over the years.
Tourism is a force for good. It creates jobs, sustains communities and contributes significantly to the economy. The impact of tourism spreads far beyond the industry itself – it benefits our economy, our community and our wellbeing.”

Michael Golding, CEO at Visit Inverness Loch Ness added:

“We are delighted to welcome Continuum Attractions to the destination and are working with them to ensure the story and experience are authentically local for our 1.6M visitors annually. The destination continues to attract significant investment and collectively this ensures the area remains a must-visit destination in any visit to Scotland.”

Outgoing Managing Director, Robert Bremner, added: 

“This is an exciting time for the Loch Ness Centre and Exhibition. Retaining the authenticity of the attraction was always our priority and we know we’re in safe hands working with the award-winning team at Continuum, who have outstanding capability in authentic storytelling and creating an exceptional visitor experience, with a focus on tourism operators; while retaining the families ownership of this historic site.

“As a family we have been in control of the Loch Ness Centre and Exhibition for over 40 years and my brother David and I felt the time was right for us to hand over the reins to Continuum to develop the new and improved offering which will allow visitors to experience the history of the Loch Ness Monster by exploring Scotland’s geological past and folklore like never before.”

Find out more on our website.

For media enquiries, images and interviews, contact:

nikki@soundbitepr.co.uk, 07940 233 927

abie@soundbitepr.co.uk, 0131 510 3252