Our History

Take a journey through over 30 years of experience developing commercially successful visitor attraction businesses.


GreenWood Family Park launches new Forest Glider

The 75-metre Forest Glider ride launched just in time for Easter, adding yet another sustainable thrill ride to its growing collection. Grab your snow tube and experience GreenWood’s latest addition!


Lights, Camera, Action! Star Tours begin at The Emmerdale Village Tour & Coronation Street Experience

Star Tours are launched at The Emmerdale Village Tour & Coronation Street Experience sites with great success. Guests are able to meet and share a photo with legendary cast members, helping to elevate their tour experinces to new levels.


The Sky Bar at Spinnaker opens

The Sky Bar at Spinnaker Tower opens, offering drinks in the clouds. This fully stocked, high-class cocktail bar offers stunning views and a truly exclusive experience to our patrons.


The Coronation Street Tour rebrands to The Coronation Street Experience

With a whole new experience centre, including real props and recreated sets, the Coronation Street Tour rebrands to The Coronation Street Experience with an upgraded offer now open seven days a week!


Continuum takes over the iconic Loch Ness Centre

We invested 1.5 million pounds in updating and refreshing the popular highlands attraction. We re-opened The Loch Ness Centre in June 2023. Continuum’s award-winning storytellers are delighted to take custodianship of such a legendary story and will inspire our visitors to “Keep looking”.


GreenWood Tipi Glamping

Our GreenWood Family Park attraction opened up its glamping (glamourous camping) tipis to great success. Guests get to stay on nature’s doorstep but still have access to creature comforts in our spacious tipis on site.



This ground-breaking interactive experience opened to the public at Westfield London (Shepherd’s Bush) from 16th December for 12 weeks giving Star Wars™ fans the opportunity to step beyond reality and into a galaxy far, far away.


The Coronation Street Experience

We were thrilled to run guided tours of the external Coronation Street sets at the new MediaCityUK filming studio, continuing our partnership with ITV. Corrie fans are once again able to see their favourite outside sets – plus the newly extended Victoria Street set – just hours after the cast and crew have walked the cobbles.


GreenWood Forest Park joins the family

We were delighted to have acquired GreenWood Forest Park and add it to our portfolio. Continuum Attractions has been keen to expand
into outdoor, family experiences and GreenWood offers a fantastic opportunity for us to do so.


Stepping into the Drama

We brought Emmerdale to life with full scale set reconstructions, preserved props and costumes to the secrets behind stunts and special effects in the centre of Leeds with The Emmerdale Studio Experience.


Taking the cobbles cross-country

We took the famous cobbles on tour with an exhibition of the famous sets, stories and props from Britain’s favourite soap programme.


'In the money' with The Royal Mint Experience

Opening in May 2016, Continuum won the contract to open and operate The Royal Mint Experience over an 18-month period and prepare the operation for a handover back to the internal team.


Ee by gum, its Emmerdale Village Tour

The live, working TV set located within the Harewood Estate in Leeds that has played witness to many-a spectacle. Continuum Attractions, in partnership with ITV, opened its gates as cast and crew down scripts for the weekend to allow guests to enjoy a fully guided tour of Yorkshire’s popular, fictional village.


The cobbles open at Coronation Street The Tour

Working in partnership with ITV, we took the opportunity to create a fantastic visitor experience at the former home of Coronation Street filming. Following a hugely successful limited-time run, we carried on our partnership with ITV and hope to bring the cobbles back to life in the near future.


Emirates Air Line Cable Car takes off

Continuum Attractions took on the challenge to deliver The Emirates Air Line Cable Car – London’s new Thames river crossing, which opened just prior to the 2012 Olympics. The attraction welcomed 33,000 visitors over its first weekend, positioning it as a top tourist attraction in London.


Bringing Chocolate to life

We set out to create a brand-new experience in our own home town of York, bringing to life the story of the UK’s home of chocolate. The immersive experience tells the story of York’s confectionery trading and manufacturing past and present. Delicious!


Operating The Crystal

Continuum Attractions developed the operating model of a new brand centre and urban sustainability attraction. The Crystal is unique to the visitor attractions sector, showcasing cutting edge technologies and featuring the world’s largest exhibition on urban sustainability.


Transforming Kent Life

The Museum of Kent Life, as the attraction was formerly known, faced an uncertain future. We were appointed by Maidstone Borough Council to transform the heritage farm park. As a result, visitor numbers doubled in its first year.


Unlocking Oxford Castle

Working closely with Oxford Preservation Trust and their Heritage Lottery funding, Continuum Attractions brought to life one of the city’s oldest historic assets. Oxford Castle & Prison has since established itself as a must-see experience and corporate venue in Oxford.


Spinnaker Tower stands tall!

Starting in 1995, we worked with Portsmouth City Council for ten years to create the visitor experience in the £35million Spinnaker Tower. Standing 170m above Portsmouth Harbour, the experience attracted over 750,000 visitors in its first 18 months and continues to attract people to its expanded offering which includes adventure abseiling, exciting events and even weddings!


We reveal the Real Mary King's Close

We worked with the City of Edinburgh Council to reveal the rich history and fascinating stories hidden underneath Edinburgh’s Royal Mile. We created a world-class visitor attraction which has welcomed over 2 million guests to date, proving that the ‘magic of the real’ has the power to transform sites into 5 star experiences.


Cheerio Jorvik!

We bid a friendly ‘adieu’ to the operation of Jorvik Viking Centre, placing it in our past and making way for new, exciting projects…


The International Centre for Life is born

Millennium investment fueled a million projects… and as millennium projects go, this one remains a success! We helped deliver this project in Newcastle, welcoming visitors to explore the world of genetics. The multi-purpose venue includes a visitor attraction, a full educational laboratory and a genetics institute.


New name, new people, new skills

Heritage Projects merges with a small design team to create Continuum Group (later, Continuum Attractions). This brought a wider list of skills including marketing, design and operation and more potential for growth.

1990 - 2000

Enjoy 'a Day at The Wells'

Royal Tunbridge Wells made an early investment in an interactive visitor attraction in the Pantiles area of the town in order to raise the quality of the area, generate interest and create an economic stimulus in a previously run-down area. It accomplished all this and more. Continuum provided a full service operational management contract: from set-up to operation, from financial services to tourism marketing.

1991 - 2001

Dover welcomes the White Cliffs Experience

Dover County Council invested £20m in a major new interactive attraction and city museum in order to build upon the city’s tourism portfolio and create economic impact. Continuum provided a 10-year operational contract: from set up to opening; from branding to marketing implementation – the project attracted visitors to the city to discover its Celtic and Roman origins, its geography and its rich heritage.


The Oxford Story Opens

The Oxford Story was created in the style of Jorvik. It offered popular insight into the city’s world famous University, its famous faces and wonderful history all complete with sounds, smells and a state-of-the-art ‘people mover’!


Introducing The Canterbury Tales

This long-running and well-loved visitor experience encapsulated Chaucer’s famous tales in an authentic and engaging way. The concept was a must-see experience for domestic and overseas visitors to Canterbury right up until its eventual closure in 2020.


The Jorvik Viking Centre opens...

…and Heritage Projects Ltd is formed. It all started in York with two men in a hole in the ground. A dynamic partnership with amazing creativity. Plus a bit of fun along the way. Then they made history and museums changed forever. It was such a great idea that others wanted to share in the success story – everyone wanted their own Jorvik! Continuum, then known as Heritage Projects, was born and we haven’t looked back.

Call: 01904 527700
Continuum Group Ltd, St. Edmund's House, Margaret Street, York, YO10 4UX
Registered in England No: 1969044
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Continuum Attractions is committed to achieving the highest standards of Health & Safety to all its visitors and employees. We are proud of the processes, systems and procedures we have in place across our business. Health & Safety is much a part of our company culture as our dedication to delivering unique experiences in memorable locations.