We can bring your story to life

What can we do for you?

In a nutshell, we bring stories to life. We’re a dedicated bunch of people with over 30 years of experience developing commercially successful businesses.

Our success comes from making sure we deliver the best possible experiences for our guests, knowing that when we get this right, commercial success is a given.

We believe in working hard and having fun. We are creative heads on commercial shoulders.
A rare commodity, we know!

Partnerships

Immersive visitor experiences are a unique way to reach new audiences and bring your product or IP to life.

At Continuum Attractions we work in partnership with big brands to create exciting new platforms with successful revenue streams. We're proud of our existing relationships, for example working with ITV to bring to life iconic brands such as Coronation Street and Emmerdale.

To find out more about working in partnership with us, just pick up the phone
and give us a call on 01904 527700

Management Contracts

Our experience and expertise have allowed us to work on some exciting contracts over the years.

Brands such as Emirates, Siemens and the historic Royal Mint have put their trust in us to tell their stories and develop commercially successful visitor experiences.

To find out how we could work together, just pick up the phone
and give us a call on 01904 527700

Owned Portfolio

We have a desire to create and a passion for providing exceptional experiences so as well as working in partnership with others, we continue to invest in our own portfolio.

We are proud of projects such as The Real Mary King's Close and Emirates Spinnaker Tower, which showcase our success in developing attraction businesses over long-term leases.

We put our money where our mouth is and continue to have the confidence to invest in our industry, such as our recent purchase of GreenWood Forest Park.

Meet the Team

This is us. We are a passionate multi-disciplinary leadership team who are ambitious and effective in all we do.
Kevin Smith
ATTRACTIONS DIRECTOR

Meet Kev, our business development maestro. Kev joined the team almost 20 years ago following a good stint in an active leisure centre and now sits on the Continuum Attractions Executive board. His operational expertise across the company’s portfolio is extensive and he is not too shabby at winning a new contract or two. Interesting facts about Kev – he started his working life as a casual life guard (something he holds dear to his heart), he owns a touring caravan and is partial to the odd beer, with Brewdog being the current tipple of choice.
Erica Lee
GROUP RETAIL MANAGER

Erica delivers the business brain to our retail function. Her background with Merlin Entertainments and Kew Gardens/Wakehurst Place means Erica knows a thing or two about putting the right products in the right places. She's ace at creating quality environments where people really want to shop. She also makes a mean carrot cake!
Richard Briggs
GROUP DEVELOPMENT MANAGER

Rich started his career in IT and has worked for Continuum Attractions for over 20 years. He has gained vast experience in the industry having been involved in the creative development and delivery of over 100 projects. Rich has worked on all of the company’s current attraction portfolio. His wide variety of skills covering design, interpretation, technology and project management allows him to deliver solutions in an innovative, pragmatic and cost effective manner.
Andrew Pawson
FINANCE DIRECTOR

Controller of the abacus and our chief numbers man, Andrew is not your average finance director! Not only is he astute with the figures, he has a penchant for business modelling and a flair for the creative. Andrew joined the company in the 1980’s, became FD in 2009 and joined the executive team at the same time. He has been known to throw down some excellent dance moves and is ribbed regularly for his fear of foliage.
Emily Hirons
AREA COMMERCIAL MANAGER - SOUTH

Emily's strengths lie in building award-winning teams which deliver excellent guest service and commercial success. She is responsible for the operational and commercial performance of our southern attractions. Her nautral leadership style means she gets the best out of everyone on her team. Emily has a flair for bringing brands to life, creating quality experiences which leave a lasting impression on our guests. Her love of alpacas runs deep.
Juliana Delaney
CHIEF EXECUTIVE

Juliana has been at the forefront of visitor attraction success stories for the last 30 years, and was a founding member of the company under its first brand - Heritage. Juliana has brought all Continuum's attractions to fruition. She heads a talented team of 400 - passionate about delivering unforgettable experiences for all their visitors.
Paul Mahy
HEAD OF OPERATIONS

Paul is responsible for the Operations Support Team comprising of Area Commercial Managers, Retail Managers and F&B Managers. With his proven strategic sales, marketing, operational and financial management skills, Paul delivers the company’s business plans through comprehensive, commercial and operational strategies.
Jules Ozbek
HEAD OF SALES AND MARKETING

This is Jules – she specialises in the dark art of marketing. A proud Geordie with over ten years marketing experience in the cultural and leisure sector she has a passion for communicating in imaginative ways. She thrives on a challenge and loves being at the helm of the rambunctious rabble that make up the Continuum Attractions marketing community. When not at her desk she can be found performing a downward dog, sporting a pair of boxing gloves or consuming any manner of peanut related products #peanutaddict.
Dorothy Stubbs
HEAD OF PEOPLE AND DEVELOPMENT

Dorothy is charged with looking after our people. Whether that is recruiting the best candidates to join our business, or supporting our management teams through the Continuum Academy (our bespoke in-house training programme), she is committed to making people the best they can be. She is a lively soul with a big heart, her charity work both in and out of the office is admirable. She's always game for a day at the races and her ability to hold a tune is unrivalled!
Kevin Smith
ATTRACTIONS DIRECTOR

Meet Kev, our business development maestro. Kev joined the team almost 20 years ago following a good stint in an active leisure centre and now sits on the Continuum Attractions Executive board. His operational expertise across the company’s portfolio is extensive and he is not too shabby at winning a new contract or two. Interesting facts about Kev – he started his working life as a casual life guard (something he holds dear to his heart), he owns a touring caravan and is partial to the odd beer, with Brewdog being the current tipple of choice.
Erica Lee
GROUP RETAIL MANAGER

Erica delivers the business brain to our retail function. Her background with Merlin Entertainments and Kew Gardens/Wakehurst Place means Erica knows a thing or two about putting the right products in the right places. She's ace at creating quality environments where people really want to shop. She also makes a mean carrot cake!
Richard Briggs
GROUP DEVELOPMENT MANAGER

Rich started his career in IT and has worked for Continuum Attractions for over 20 years. He has gained vast experience in the industry having been involved in the creative development and delivery of over 100 projects. Rich has worked on all of the company’s current attraction portfolio. His wide variety of skills covering design, interpretation, technology and project management allows him to deliver solutions in an innovative, pragmatic and cost effective manner.
Andrew Pawson
FINANCE DIRECTOR

Controller of the abacus and our chief numbers man, Andrew is not your average finance director! Not only is he astute with the figures, he has a penchant for business modelling and a flair for the creative. Andrew joined the company in the 1980’s, became FD in 2009 and joined the executive team at the same time. He has been known to throw down some excellent dance moves and is ribbed regularly for his fear of foliage.
Emily Hirons
AREA COMMERCIAL MANAGER - SOUTH

Emily's strengths lie in building award-winning teams which deliver excellent guest service and commercial success. She is responsible for the operational and commercial performance of our southern attractions. Her nautral leadership style means she gets the best out of everyone on her team. Emily has a flair for bringing brands to life, creating quality experiences which leave a lasting impression on our guests. Her love of alpacas runs deep.
Juliana Delaney
CHIEF EXECUTIVE

Juliana has been at the forefront of visitor attraction success stories for the last 30 years, and was a founding member of the company under its first brand - Heritage. Juliana has brought all Continuum's attractions to fruition. She heads a talented team of 400 - passionate about delivering unforgettable experiences for all their visitors.
Paul Mahy
HEAD OF OPERATIONS

Paul is responsible for the Operations Support Team comprising of Area Commercial Managers, Retail Managers and F&B Managers. With his proven strategic sales, marketing, operational and financial management skills, Paul delivers the company’s business plans through comprehensive, commercial and operational strategies.
Jules Ozbek
HEAD OF SALES AND MARKETING

This is Jules – she specialises in the dark art of marketing. A proud Geordie with over ten years marketing experience in the cultural and leisure sector she has a passion for communicating in imaginative ways. She thrives on a challenge and loves being at the helm of the rambunctious rabble that make up the Continuum Attractions marketing community. When not at her desk she can be found performing a downward dog, sporting a pair of boxing gloves or consuming any manner of peanut related products #peanutaddict.
Dorothy Stubbs
HEAD OF PEOPLE AND DEVELOPMENT

Dorothy is charged with looking after our people. Whether that is recruiting the best candidates to join our business, or supporting our management teams through the Continuum Academy (our bespoke in-house training programme), she is committed to making people the best they can be. She is a lively soul with a big heart, her charity work both in and out of the office is admirable. She's always game for a day at the races and her ability to hold a tune is unrivalled!

Our Story

1984 The Jorvik Viking Centre opens...
...and Heritage Projects Ltd is formed. It all started in York with two men in a hole in the ground. A dynamic partnership with amazing creativity. Plus a bit of fun along the way. Then they made history and museums changed forever. It was such a great idea that others wanted to share in the success story - everyone wanted their own Jorvik! Continuum, then known as Heritage Projects, was born and we haven't looked back.
1988 Introducing The Canterbury Tales
This long-running and well-loved visitor experience encapsulates Chaucer’s famous tales in an authentic and engaging way. The concept has truly stood the test of time, as the attraction remains a commercially viable, must-see experience for domestic and overseas visitors to Canterbury.
1988 The Oxford Story Opens
The Oxford Story was created in the style of Jorvik. It offered popular insight into the city’s world famous University, its famous faces and wonderful history all complete with sounds, smells and a state-of-the-art 'people mover'!
1991-2001 Dover welcomes the White Cliffs Experience
Dover County Council invested £20m in a major new interactive attraction and city museum in order to build upon the city’s tourism portfolio and create economic impact. Continuum provided a 10-year operational contract: from set up to openin.; from branding to marketing implementation – the project attracted visitors to the city to discover its Celtic and Roman origins, its geography and its rich heritage.
1990-2000 Enjoy 'a Day at The Wells'
Royal Tunbridge Wells made an early investment in an interactive visitor attraction in the Pantiles area of the town in order to raise the quality of the area, generate interest and create an economic stimulus in a previously run-down area. It accomplished all this and more. Continuum provided a full service operational management contract: from set-up to operation, from financial services to tourism marketing.
2000 New name, new people, new skills
Heritage Projects merges with a small design team to create Continuum Group (later, Continuum Attractions). This brought a wider list of skills including marketing, design and operation and more potential for growth.
2001 The International Centre for Life is born
Millennium investment fueled a million projects... and as millennium projects go, this one remains a success! We helped deliver this project in Newcastle, welcoming visitors to explore the world of genetics. The multi-purpose venue includes a visitor attraction, a full educational laboratory and a genetics institute.
2002 Cheerio Jorvik!
We bid a friendly 'adieu' to the operation of Jorvik Viking Centre, placing it in our past and making way for new, exciting projects...
2003 We reveal the Real Mary King's Close
We worked with the City of Edinburgh Council to reveal the rich history and fascinating stories hidden underneath Edinburgh’s Royal Mile. We created a world-class visitor attraction which has welcomed over 2 million guests to date, proving that the 'magic of the real' has the power to transform sites into 5 star experiences.
2005 Spinnaker Tower stands tall!
Starting in 1995, we worked with Portsmouth City Council for ten years to create the visitor experience in the £35million Spinnaker Tower. Standing 170m above Portsmouth Harbour, the experience attracted over 750,000 visitors in its first 18 months and continues to attract people to its expanded offering which includes adventure abseiling, exciting events and even weddings!
2006 Unlocking Oxford Castle
Working closely with Oxford Preservation Trust and their Heritage Lottery funding, Continuum Attractions brought to life one of the city’s oldest historic assets. Oxford Castle Unlocked has since established itself as a must-see experience and corporate venue in Oxford - with a rather delicious cafe offering and successful retail space!
2008 Transforming Kent Life
The Museum of Kent Life, as the attraction was formerly known, faced an uncertain future. We were appointed by Maidstone Borough Council to transform the heritage farm park. As a result, visitor numbers doubled in its first year.
2011 Operating The Crystal
Continuum Attractions developed the operating model of a new brand centre and urban sustainability attraction. The Crystal is unique to the visitor attractions sector, showcasing cutting edge technologies and featuring the world’s largest exhibition on urban sustainability.
2012 Bringing Chocolate to life
We set out to create a brand-new experience in our own home town of York, bringing to life the story of the UK’s home of chocolate. The immersive experience tells the story of York’s confectionery trading and manufacturing past and present. Delicious!
2012 Emirates Air Line Cable Car takes off
Continuum Attractions took on the challenge to deliver The Emirates Air Line Cable Car – London’s new Thames river crossing, which opened just prior to the 2012 Olympics. The attraction welcomed 33,000 visitors over its first weekend, positioning it as a top tourist attraction in London.
2014 The cobbles open at Coronation Street The Tour
Working in partnership with ITV, we took the opportunity to create a fantastic visitor experience at the former home of Coronation Street filming. Following a hugely successful limited-time run, we carried on our partnership with ITV and hope to bring the cobbles back to life in the near future.
2015 Ee by gum, its Emmerdale Village Tour
The live, working TV set located within the Harewood Estate in Leeds that has played witness to many-a spectacle. Continuum Attractions, in partnership with ITV, opened its gates as cast and crew down scripts for the weekend to allow guests to enjoy a fully guided tour of Yorkshire's popular, fictional village.
May 2016 'In the money' with The Royal Mint Experience
Opening in May 2016, Continuum won the contract to open and operate The Royal Mint Experience over an 18-month period and prepare the operation for a handover back to the internal team.
September 2016 Taking the cobbles cross-country
We took the famous cobbles on tour with an exhibition of the famous sets, stories and props from Britain’s favourite soap programme.
2016 Stepping into the Drama
We brought Emmerdale to life with full scale set reconstructions, preserved props and costumes to the secrets behind stunts and special effects in the centre of Leeds with The Emmerdale Studio Experience.
July 2017 GreenWood Forest Park joins the family
We were delighted to have acquired GreenWood Forest Park and add it to our portfolio. Continuum Attractions has been keen to expand
into outdoor, family experiences and GreenWood offers a fantastic opportunity for us to do so.

Case Studies

We know that actions speak louder than words, so we'll just leave these here...

The Real Mary King’s Close

Bringing Edinburgh’s deepest secret to life…

READ MORE
Emirates Air Line

Bringing a unique perspective of London from high above the Thames

READ MORE
GreenWood Forest Park

Bringing people powered fun to family adventurers…

READ MORE
Star Wars: Secrets of The Empire

Bringing hyper-reality to a galaxy near you…

READ MORE
Siemens: The Crystal

Bringing urban sustainability to life…

READ MORE
Coronation Street the Tour

Bringing soap fans to the iconic cobbles…

READ MORE
Royal Mint Experience

Bringing you the unexpected story of coins, from press to pocket…

READ MORE
Emmerdale Studio Experience

Bringing you behind the scenes of the Nation’s favourite soap…

READ MORE
York’s Chocolate Story

Bringing you the delicious story of York’s chocolate heritage…

READ MORE
Emmerdale Village Tour

Opening the gates to Yorkshire’s most famous village…

READ MORE
Oxford Castle Unlocked

Bringing 1,000 years of fascinating history from unique castle and prison…

READ MORE
International Centre For Life

Bringing a breath of fresh air to the life sciences…

READ MORE
Emirates Spinnaker Tower

Bringing spectacular views and breath-taking thrills to England’s South Coast…

READ MORE
Kent Life

Bringing family fun and rural heritage to the Kent countryside…

READ MORE
The Canterbury Tales

Bringing Chaucer’s medieval tales to a modern audience…

READ MORE
Jorvik Viking Centre

Our first venture bringing ‘museums’ into the modern age…

READ MORE

Corporate Social Responsibility

We want to make a positive impact on communities, guests and employees. Our corporate social responsibility commitments include:


health and safety

data security

national living wage

annual charity partners

environment

ethical purchasing

We’re a friendly bunch. Pick up the phone and call us on 01904 527700 or drop us an email at info@continuumattractions.com

Call: 01904 527700
Continuum Group Ltd, St. Edmund's House, Margaret Street, York, YO10 4UX
Registered in England No: 1969044