Case Study

Siemens: The Crystal

Siemens: The Crystal

Managment contract with Siemens

Dates:

We delivered the operational and marketing set-up of a £60 million brand centre and attraction – The Crystal represented a new venture for Siemens as a global knowledge hub. Home to the world’s largest exhibition focused on urban sustainability, The Crystal has three primary functions: a showcase for cutting edge technologies; an engaging, inspiring and educational attraction; and a dramatic venue for corporate entertaining.

“The Crystal’s operating model was developed by Continuum Attractions, it balanced Siemens’ corporate objectives with the needs of a wide range of demanding audiences of both a visitor attraction and corporate venue.”

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