Case Study



In partnership with The VOID

Dates: 2017-2018

This ground-breaking interactive experience opened to the public at Westfield London (Shepherd’s Bush) from 16th December for 12 weeks giving Star Wars™ fans the opportunity to step beyond reality and into a galaxy far, far away.

Star Wars™: Secrets of the Empire transported guests deep into the beloved Star Wars™ universe allowing them to walk freely and untethered in real-time hyper-reality that combines interactive sets, real-time effects and innovative technology.

After a successful initial run, the attraction moved as planned to Westfield Stratford for an additional 12 weeks – a logistical challenge which required a great amount of time from our dedicated IT team in York (who are now very well acquainted with the local hotels)! The pop-up style attraction came to an end on 19th June but we look forward to continung our relationship with The VOID in the future.

You can find out more about our journey with The VOID in our interview with our Attractions Director, Kev Smith ‘Stepping into the void‘.

“Star Wars: Secrets of the Empire will bring much-loved characters and stories, and the sheer exhilaration of Star Wars to life for UK audiences in a spectacular and immersive way, and we can’t wait to have people experience it at Westfield London” – Anna Hill, Chief Marketing Officer, Disney UK & Ireland

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