Case Study

Jorvik Viking Centre

Jorvik Viking Centre

For nearly 20 years, Continuum Attractions operated and marketed the Jorvik Viking Centre at the peak of its success. The management contract delivered over £1m profit a year to the archaeological charity which owns the site. Visitor numbers peaked at 980,000 per annum under Continuum Attractions’ management. A £5m reinvestment programme was steered through on the client’s behalf by Continuum in 2001.

The Jorvik Viking Centre  became a worldwide success story, both as a popular visitor attraction and as a game changer for the heritage and visitor attraction industry. Members of the Continuum Attractions Team and Board led those twin success stories.

“The industry changed following Jorvik; visitors came to enjoy museums and museums came to respect and value visitors. The ethos behind Jorvik set the values for Continuum Attractions and remain in place today”

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Call: 01904 527700
Continuum Group Ltd, St. Edmund's House, Margaret Street, York, YO10 4UX
Registered in England No: 1969044
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Continuum Attractions is committed to achieving the highest standards of Health & Safety to all its visitors and employees. We are proud of the processes, systems and procedures we have in place across our business. Health & Safety is much a part of our company culture as our dedication to delivering unique experiences in memorable locations.