The Loch Ness Centre

Continuum Attractions has a new long- term lease on the iconic Highland tourism site, The Loch Ness Centre and Exhibition. Investing £1.5 million into its refurbishment, Continuum are transforming the attraction into one that will engage, entertain and inform guests, focusing on telling the globally renowned story behind the legend of Loch Ness.

CONTINUUM ATTRACTIONS’ ROLE

• Creative concept, design and build
• Operation set up
• Brand development
• Marketing strategy and implementation
• Continued development of the visitor centre and capital investment.

Together, Loch Ness and the legend of Nessie, is a globally renowned Scottish brand. Now visitors to the Highlands can explore how the real stories of Loch Ness and its Monster are more fascinating and engaging than any myth. At Scotland’s new Loch Ness Centre, visitors from around the world will discover why in this majestic Highlands location this old former Scottish Hotel became the epicentre of true stories and the in-depth research. Over time and even today those quests continue to bring a legend to life; and helped inspire a must- see visitor experience.

PARTNERSHIP

Long lease with private family. Opening 2023 – ongoing

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