As a company, we provide unique and innovative visitor experiences and strive to remain at the forefront of the 21st century visitor market. With this in mind, we have created an exciting new position at Continuum Attractions: Director of Design & Creative Experience.
To this post we welcome Craig Hatto, who joins us from Historic Royal Palaces. Craig has over 25 years’ experience working globally within both the commercial and cultural attractions industries and we’re looking forward to working with him as he drives design and creativity across our attraction businesses and ensures we are at the cutting edge of developments.
Our CEO, Juliana Delaney had this to say:
“Craig’s ability to think outside of the box combined with a keen commercial acumen means we can provide the best for our visitors, and the best for potential partners… and we are delighted to have him on board.”
The daily visitor experience remains at our heart, but options for alternative opportunities to add value to our guests’ visits and maximise their time with us is key. We want to attract new and diverse visitors and demographics, sustain and engage existing members by engendering loyalty and above all, remaining true to our cause; delivering innovative, entertaining and fun experiences that touch the heart and create experiences that are personal and memorable. We also want our guests to talk about their experiences and recommend them to others for years to come. This is where the new Director of Design & Creative Experience role will come in.
Craig is currently working develop the group’s creative future plan strategies, starting with our newly acquired Greenwood Forest Park in North Wales as well as York’s Chocolate Story, The Real Mary King’s Close, Edinburgh and the Emirates Spinnaker Tower in Portsmouth. Craig said:
“It’s a privilege to work with such a farsighted organisation, and a company that is open to new ideas to challenge perceptions of what visitors with diverse interests want from a day out. How we stand out from this busy market-place is crucial, and I look forward to thinking unique, thinking big and thinking business.”
The story doesn’t end here…
As a leading attraction and leisure brand, Continuum Attractions have over 30 years of experience operating a wide range of story-led experiences across the UK and around the world. Want to be part of that? Take a look at our latest job vacancies.
Or, if you’re looking for attraction expertise for a future project, why not find out more about collaborating with us