Continuum signs 10-year deal with ITV

We’re pleased to announce that our ongoing partnership with ITV continues to go from strength to strength. Following the signing of a new 10-year agreement, Continuum Attractions will continue to be the operator of ITV visitor attractions across the UK… Soon to include I’m A Celebrity… Jungle Challenge, a new attraction set to open this summer.

Joining Coronation Street The Tour and Emmerdale The Village Tour, the upcoming I’m A Celebrity… Jungle Challenge offers an opportunity for fans of the much loved TV show to enjoy a hands-on and interactive themed experience.

On behalf of Continuum Attractions, our CEO, Juliana Delany, is excited for this next step in our partnership with ITV.

“I’m thrilled that we have brokered this new, long-term working relationship with ITV,”

“ITV’s IPs and brands are much-loved and real crowd pleasers, and the Continuum team are really looking forward to opening the doors on the Jungle Challenge.”

The £7 million I’m a Celebrity… Jungle Challenge is launching this summer within the Quayside Shopping Centre at MediaCityUK, Manchester.”

“It will be a totally new and utterly amazing 90-minute, jungle-themed, actioned-packed activity challenge for all the family to enjoy,”

“From climbing walls to the premium event – Europe’s first ceiling-mounted Spyrider – it’s going to be super awesome and hugely popular, of that I’m certain.”

“This new arrangement with ITV helps to propel the company forward into a brighter future, we have several other leisure attraction concepts in shopping centres in the pipeline – it’s an expanding market for us.”

Further information about this exciting new addition to our portfolio will be coming soon!