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01 Jun

Emirates Spinnaker Tower Unveils Results of Six Figure Redevelopment

Following our six figure investment, the Emirates Spinnaker Tower has unveiled its brand new entrance experience, which includes a redeveloped admissions area and the introduction of an animated pre-show.

The entrance’s design now matches the modern, sleek design of the iconic Tower with curved wave-shaped walls to reflects the waterfront location and improve visitor flow for the hundreds of thousands of guests the Tower welcomes annually. The four minute pre-show film, named ‘Sail of the Solent’, provides visitors with an immersive overview of the history of the Tower and Portsmouth, with cameos from key figures for which the city is famed, such as Arthur Conan Doyle, King Henry VIII and Lord Nelson, all presented in animated form.

The transformation is the brainchild of Form of Intelligence, a London based design consultancy, with over 20 years of experience in developing international projects for leisure and hospitality environments. This design was made a reality by DG Professional Interiors and made complete by Heritage Interactive, who produced and delivered the compelling pre-show.

Sarah, our General Manager at the Tower, commented:

“Our redevelopment project allows the Tower experience to start on the ground floor and creates a real anticipation before guests reach the incredible birds-eye views available from the top. I am delighted with the results and am sure it will prove a hit with our visitors too.”

Our Chief Executive Juliana added:

“The Emirates Spinnaker Tower has been a treasured part of our portfolio for just over ten years; we’re thrilled to now be able to extend the ‘wow’ moment for our guests as they enter front door. Following the success of the reinvigorated café offering, it’s fantastic to add another new element to the visitor experience to mark a new chapter for the Tower. After our most commercially successful year to date, we look forward to continuing to invest in our established attractions in the near future.”


See the changes for yourself and book now.

We also recently invested in our Edinburgh attraction, The Real Mary King’s Close. 

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